Hot Or Just Me with Carin

Carin Luna-Ostaseski is on a mission to transform how women experience perimenopause and menopause with her latest venture, Hot or Just Me?, an online shop dedicated to providing trusted products, expert advice, and unwavering support for women navigating this often-overlooked stage of life. Inspired by her own journey through the challenges of perimenopause including hot flashes, brain fog, anxiety—and countless conversations with other women, Carin realized that the resources available were fragmented and limited decided it was time to create a platform that would not only curate high-quality, vetted products but also foster a community where women could share their experiences and feel understood. Carin created Hot or Just Me? to offer a comprehensive solution that empowers women with the knowledge, tools, and community they need to embrace this life transition with confidence and grace.

Hot Or Just Me? offers products and services to help women through Hot Flashes + Night Sweats, Irregular + Heavy Periods, Brain Fog, Mood Changes + Irritability, Vaginal Dryness + Low Libido, Urinary Incontinence, Insomnia + Fatigue, Hair + Skin Changes. Through a personalized quiz, users are matched with solutions that fit their unique needs and budgets, helping them manage the complexities of perimenopause and menopause with ease and confidence.

Before launching Hot or Just Me?, Carin made history as the first Hispanic American woman to create a Scotch whisky brand.  Her journey with SIA Scotch, from a record-breaking Kickstarter campaign to an award-winning brand, was fueled by her passion for creating something new and meaningful. She founded SIA Scotch Whisky in 2013 after leaving a successful 17-year career as a Marketing Creative Director for major media brands such as ABC News and Thompson Reuters. Carin’s modern take on Scotch disrupted the traditional whisky market, earning her numerous accolades, including a 96-point rating from the Ultimate Spirits Challenge.

Her entrepreneurial spirit extends beyond whisky. In 2021, Carin founded the Entrepreneurial Spirit Fund by SIA Scotch, providing over $350,000 in grants to women and underserved entrepreneurs in the food, beverage, and hospitality industries. Through this initiative, Carin continues to champion the next generation of entrepreneurs, reflecting her ongoing commitment to empowerment.

Now, Carin is channeling her expertise in building successful brands into Hot or Just Me?, leveraging her personal experiences and passion for helping women thrive. Through her new platform, Carin is dedicated to making women’s health a priority and ensuring that no woman has to navigate perimenopause or menopause alone.

Carin was recently Featured in TIME: https://time.com/7019600/perimenopause-signs-symptoms/

And her entrepreneurial journey has been featured in Fast Company, Entrepreneur, NPR, Rolling Stone, People en Español and more.